Nathalia Aryani is a film columnist and has a movie blog, The MovieMaven ( ). There’s nothing simple about “A Simple Favor.” Piling on bizarre turns and deliriously aware of its own outlandishness, it is a wicked whodunit. The plot twists are better experienced totally unspoiled. You can select Free and hit the notification bell to be notified when movie is available to watch for free on streaming services and TV. Home Out Now This Week Coming Up 2023 Movies 2024 Movies Production. There are no options to watch A Simple Favor for free online today in India. Her investigation helps uncover Emily’s obscured past, connecting her to the warped present, and puts her in a hairy crossfire. A Simple Favor Cast & Crew Credits: Paul Feig Anna Kendrick Blake Lively Joshua Satine Henry Golding Andrew Rannells. Stephanie is obsessed to find out about what happened to her friend, including gathering tips from her vlogger followers. Left with the fallout, Sean and Stephanie become involved and they live under the cloud of suspicions. Only one problem, Emily never returns home and she’s gone missing. One afternoon Emily calls Stephanie to ask for a simple favor, picking up her son from school, as she has to deal with putting out fires at work. Their rapid exchanges about life, women’s roles and desires are flavored with frisky humor and snarkiness. Stephanie has her own dark past, one that she carries with guilt. She may not be the person she represents to the world. The stylish house is a money pit and her professor husband is a novelist who hasn’t written another book in a decade. Emily’s life is not so perfect after all. ![]() The two bond over mid-day martinis at Emily’s house and share personal secrets. The two women strike an unlikely friendship through their sons. She’s also a super volunteer at her son’s school. Stephanie is a nerdy mommy vlogger who dolls out lifestyle recipes online. She has a high-powered career as a public relations director of a fashion house and lives in a modern mansion with her handsome husband, Sean Townsend (Henry Golding, “ Crazy Rich Asians“), spellbound by her enigma. Lively and Kendrick play their complicated characters and messy relationships with pitch perfection and a sense of saucy self-awareness.Įmily is elegant and nonchalant, coolly blase in her sleekly tailored suits and trendy shoes. It’s got a similar vibe to a past TV show, “Desperate Housewives.”Įmily Nelson (Blake Lively “ The Shallows,” “ The Age of Adaline,” “ The Town“) and Stephanie Smothers (Anna Kendrick “ Into the Woods,” “ Up in the Air“) couldn’t be more different. The movie differs in a surprising aspect it’s also a dark comedy. To amplify fan engagement as we approached release, we launched a sweepstakes on Instagram and Twitter asking users to participate in #SecretsRevealed and share spoilers of the film using nothing but emojis.The trailer of “A Simple Favor” makes the movie appear like “ Gone Girl” or “ The Girl on the Train.” In some ways, it is. By doing this, we were able to reveal more secrets and subtly hint at the twisted relationship between the two main characters. We amplified this experience by creating in-world pieces that took them deep into the mind of Stephanie by showcasing her “vlog” and the research she would have done on her phone. We brought the film to life with Stephanie and Emily’s in-world Instagram accounts, developing a strategy that recreated what Emily’s disappearance would have looked like on social media while giving fans an opportunity to explore the mystery and uncover the clues that would lead them to a phone number that gave them access to advanced screenings. Our final phase focused on bringing fans right into Emily and Stephanie’s mystery through our in-world content and accounts. Over the course of the campaign, we found that pieces featuring Henry consistently received positive fan sentiment following his big screen debut, so we pivoted our strategy and tailored our creatives and copy to focus on him almost as much as we did on Anna and Blake. ![]() By working directly with them, we were able to harness their organic support and more authentically speak to our core audience.Īdditionally, we created custom pieces for talent that focused on the aspects of their characters that audiences would find the most fascinating and engaging. ![]() ![]() When our in-world accounts launched, we reached out to these fansites to give them a first hint that there was more to find in clues hidden within the posts. We reached out to fan pages across all platforms to get their support for the film and because of this, they consistently shared our posts with their followers and urged them to support the accounts. Given the star-studded cast’s significant followings on socials, we wanted to leverage Blake Lively and Anna Kendrick’s fan bases from the very beginning.
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